It used to be that corporations had no choice but to sponsor large audiences to obtain even marginally relevant consumer data. How else to access to subgroups and sub-subgroups and sub-sub-subgroups of the population at large? Enter Groupable. You can think of us as a kind of matchmaking service, sans yente. We have a database filled with self-organized, grass-roots entities looking for corporate sponsorship, and we have corporations looking to reach potential audiences. Groupable helps make the pairs.
Our dynamic algorithm, the Groupability Index, allows sponsors to zero in on the demographics that will produce the greatest return on investment (ROI). And because the Index can be tweaked to reflect the most relevant marketing data, the results are always up-to-date and precise. The result? Sponsorship ROI becomes MORE VISIBLE to corporations.
Nate Brochin has more than 15 years of entrepreneurial and leadership experience founding and leading companies that have been at the nexus of technology and advertising. An accomplished corporate strategist and marketer, his vision and expertise have helped create nearly $4 billion in shareholder value during a 10 year span. He has been invited to speak at conferences on topics that include “Managing Rapid Growth”, “Professional Responsibility”, “Youth Marketing” and “Mobile Marketing Trends.”
Michael Klausner is a seasoned marketing professional. With nearly 25 years of experience, his career has encompassed all aspects of marketing from strategy to branding to communications. He has played roles on both the agency and client sides of the business, has worked on both the domestic and international level, and has been well-versed with large global corporations as well as technology-based startups. Most recently, he was a senior vice president at ABN AMRO Bank, a global financial institution. He served as the global head of marketing for international trade where he elevated the group's recognition amongst clients and prospects, and helped the bank win industry awards for their services. In his last role, he acted as head of marketing for the Americas and was instrumental in the successful re-branding of employee, client and product initiatives as it related to the institutions acquisition by The Royal Bank of Scotland.
Gerrit Hall is an entrepreneur and veteran of small telecommunications companies. He most recently worked as a business analyst for the Spoken Hub. In addition to his contributions on the strategic and product direction at Groupable, Gerrit is the co-founder of RezRedo and is a regular contributor to the startup advice site Bootstrapper. Mr. Hall is an alumnus of the University of Melbourne and holds BAs in Physics and Religion.